Elise Greenberg

Your Neighborhood Realtor

Pricing your home to sell



YOU ARE IN A BEAUTY CONTEST!

In addition to properly presenting your home via staging/decluttering and the best professional photography, consider right pricing your home!  Homes that are overpriced statistically will sit on the market longer, become stale and eventually sell for a LOWER price than they might have had they been priced well from the start.  Many overpriced sellers end up "chasing the market" once they realize that they aren't going to get their price.  Ultimately, the house sells even lower than projected and the wear and tear on the seller is stressful.  Overpricing your home simply sends buyers to other houses where they see value or promotes lowball offers as the house sits and sits on the market.  And even if you do get an offer for your price, the house will probably not appraise if not within some reasonable range of sold properties in the last 6 months.

Pricing a home at the right price will bring more activity, a sense of urgency, potentially more than one offer and puts the seller more in control of the selling process.  The time to sell should be shorter, allowing the seller to move on.

 

HOW DO I PRICE HOMES MORE ACCURATELY THAN OTHER AGENTS?

  • Utilize an ADJUSTED tool kit CMA to compare your homes with other homes (sold, active, under contract); this allows me to adjust other homes sold prices based on factors such as age/finished basements/location/# garage spaces/condition/baths/ site conditions/lot size/quality
  • Utilize agent metrics/market dyanamic reports to demonstrate selling conditions in your area
  • Utilize local market statistics to determine the home's positioning - buyer's market, seller's market, normal market, ie. supply and demand conditions
  • Access a data base of both tax record data and MLS data, adjusting pricing based on local market conditions/condition inside and out/view/privacy/adjusted home improvement values based on when improvements were made
  • If necessary, show the seller other comparable properties or properties priced higher for you to compare
  • Factors such as timing/motivation must also be considered

 

WHERE DO YOU WANT TO POSITION YOUR HOME?

 Remember, the seller and agent may set the listing price of the home, but the buyer is the ultimate decision maker!